Before you jump right into the realm of tweets and retweets, you should do a little homework. Create a list of existing clients, customers and prospects, search for them on Twitter and follow them. As the list of those you follow grows, so will the list of people following you. Now, take some time to study what your followers are saying, this is a good way to get to know them at some level.
When you feel confident about what Twitter is all about; then it is time for you to tweet. Some things to keep in mind while you build a strong following; there can be a fine line between engagement and annoyance. Make sure your tweets are relevant; after all, you want to pique interest, not bore to death. Try to avoid retweeting too much, and please don’t sound like a robot by sending out generic messages, be unique.
As your audience expands, the more likely you can connect on an individual basis. Check to see who is retweeting your content or those who tweet directly to you, then begin a more personal and meaningful engagement with them.
As these relationships become established, steer these prospects to your website or even your email address or phone number. From there, it’s all up to your mad closing skills to seal the deal. Good luck.
Article courtesy of Social Media Today
Image Courtesy of: twitter/shutterstock
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