I am a huge fan of Pinterest and am finding that I'm using it more
and more. There are a lot of skeptics out there that think it's just
for girls, or don't see the business value, but for you Pinterest
virgins out there, I really recommend you try it out. It's a great tool
for businesses (when used effectively) and I'm seeing more engagement,
sharing and traffic back as a result.
As Pinterest has grown and become more popular unsurprisingly we have seen a rise of tools that have popped into the marketplace to help manage, measure and enhance the Pinterest experience. Without further ado, here are my favorite Pinterest tools and the reasons I love them:
1. PinAlerts
PinAlerts
is a very useful Pinterest tool that allows you to find out in real
time whether someone has pinned something from your website. It allows
you to quickly respond and say thanks to those who are promoting your
work, as well as helps increasing your followers by asking your pinners
to follow some of your other boards. PinAlerts is still in its infancy
(aka beta version) and they have plans for more features to arrive soon,
such as the possibility to broadcast the number of your repins on your
website.
2. Pinreach
Pinreach
helps you understand better where you stand on Pinterest and how well
you’re doing, by calculating your Pinterest “score.” Another useful
feature is that you can see the daily trending members and trending
pins. This is great for boosting your engagement: repins, comments and
increase in followers to your boards.
3. Hootsuite
Ok,
I admit this one is a slight cheat as I use Hootsuite predominantly for
Twitter (it's one of my favorite Twitter tools) but I thought it was
worth a mention here particularly as they have now included Pinterest
tracking to their portfolio.
4. Followers on Pinterest
Followers
on Pinterest is a smartphone/tablet app that costs £0.69. It's very
similar to another one of my favourite Twitter tools, ManageFlitter.
You can use it to find out who isn’t following you back, track new
followers, follow and unfollow users and discover new people and boards
to follow. One of the most interesting features of this app is that it
allows you to keep track of everyone who has everunfollowed you!
5. Pin Search
If
you use Google Chrome and Pinterest, then you may find this tool very
useful. It’s a Chrome extension that allows you to Google search using
any picture on Pinterest. This way you can get all the information there
is on a picture as well as similar pictures. A great discovery tool for
Pinterest!
6. Piqora
Piqora
(formerly known as Pinfluencer) is a great tool for anyone who is
serious about using Pinterest for marketing reasons. You can use it to
start any promotions on Pinterest, to track your results with their
analytics and manage your content (including pin scheduling). Another
great feature is Pinner360, that helps you identify your most
influential pinners, your brand advocates as well as who engages the
most with you. A very useful tool and a must for those using Pinterest
for their business.
7. Pinstamatic
Pinstamatic
is a great Pinterest tool that helps you make even better boards.
Regular images are just not enough anymore to stand out, and with this
tool you can get that extra edge over your competition. For example, you
can add quotations to your board, which has a much better chance of
attracting users to it as well as fun sticky notes. Another great
feature is that you can share music on your boards and your friends can
play them right from there – a great tool that helps you create more
diverse and more fun boards. You can also use Pinstamatic to add a map
to your Pinterest board, so that whenever someone clicks on it they are
directed to your location on Google Maps.
8. Pinterest Right Click
Pinterest
Right Click is another browser extension, but this time for Mozilla
Firefox users. Once installed, it adds a “Pin Image” option to your
right-click menu, so whenever you find an image that you would like to
pin, you can do it very quickly by right-clicking.
9. PinBooster
PinBooster
is a great tool for those who want to advertise on Pinterest. It works
simply by compensating popular pinners to endorse your business on
Pinterest. They can share your photos and videos and promote your
hashtags and events to their followers. It's a useful way to grow your
follower base and even get some leads out of it. And if you are a great
pinner yourself and have lots of followers, you can sign up on
Pinbooster and actually get paid to pin.
10. Snapito
Snapito
is a tool from the Pinstamatic family that has a very simple, yet
useful feature. It allows you to pin your website easily, by entering
its address on their website and with the click of a button you get a
screenshot of the website that you can then quickly post to your
Pinterest board. Another very similar tool is a Google Chrome extension
called ShotPin, which pretty much does the same thing!
11. Pinpuff
PinPuff is
a simple tool that allows you to measure your influence on Pinterest.
You can get a Pinfluence mark for your popularity or alternatively, for
any of your pins. It’s useful as you can get a glimpse into what types
of pins are most successful and bring you the most engagement and you’ll
then know what to pin in the future!
12. Shopinterest
Want
to sell your products via Pinterest? This tool, in its beta version at
the moment, can help you set up a Pinterest store in a matter of
minutes, for free! Pinterest has lots of female users, and some types of
products are extremely successful. It’s a great medium for selling
clothes, jewelry, household items and even furniture! It’s also the
perfect place for art, and if you are a photographer, or sculptor for
example, you can easily market your art on Pinterest and, why not, even
sell it!
13. Reachli
Reachli
makes it very easy to market your visual content across not just
Pinterest, but also other social networks. Once you start your campaign,
you’ll be able to closely monitor it with the analytics they provide,
so you are on top of what works and what doesn’t and make the
appropriate changes. They also offer a “promote” feature that allows you
to, well, promote your campaign beyond your existing networks of
friends and followers so that you can reach more people. It’s a great
tool for raising awareness and engagement.
14. Wishpond
Wishpond,
among other features for Facebook, Twitter and others, has a Pinterest
Tab. This tab allows you to showcase all of your boards and pins from
your Pinterest account on your Facebook Page and your website. It works
well on mobile websites as well, and it’s extremely easy to install.
Apart from typing in your login information, there’s nothing else you
have to do – the tool will do it for you. Great for cross-promotions and
for driving more engagement to your Pinterest boards and pins from your
Facebook friends.
15. Curalate
Curalate
works with both major visual social networks: Instagram and Pinterest.
It helps you stay on top of your performance on any of the two sites by
providing in depth analytics of your images. Apart from your images’
analytics, you can also use the tool to get revealing analysis of your
competitors, so you can see what you are fighting against and learn from
their successes and mistakes.
Repinly
is a very easy to use tool that I recommend to anyone using Pinterest
who wants to keep on top of what’s happening on the popular social
network. You can easily find out what the most popular pins and boards
are and who are the top pinners. You can also browse popular boards by
category, which makes the tool even more useful. It’s great for boosting
engagement and for raising follower numbers.
17. HelloInsights
HelloInsights
helps you ‘pin intelligently’, as they put it. It gives you very useful
insights and analytics that help you monitor your Pinterest account and
find out what’s working and what isn’t. Another great feature is that
it allows you to see how you stack up against the competition with an
easy to understand comparison chart. And the features don’t end here:
you can also use it to schedule pins and to find out which pins are
driving the most traffic to your website.
18. Pinalytics
Pinalytics
is a very easy to use tool that won’t require too much of your time but
that can offer some great insights. All you have to do is type any
subject or keyword in their search bar and get a feel for what’s
trending and what’s getting lots of engagement.
Article courtesy of Social Media Today
As Pinterest has grown and become more popular unsurprisingly we have seen a rise of tools that have popped into the marketplace to help manage, measure and enhance the Pinterest experience. Without further ado, here are my favorite Pinterest tools and the reasons I love them:
1. PinAlerts 
PinAlerts
is a very useful Pinterest tool that allows you to find out in real
time whether someone has pinned something from your website. It allows
you to quickly respond and say thanks to those who are promoting your
work, as well as helps increasing your followers by asking your pinners
to follow some of your other boards. PinAlerts is still in its infancy
(aka beta version) and they have plans for more features to arrive soon,
such as the possibility to broadcast the number of your repins on your
website.
2. Pinreach 
Pinreach
helps you understand better where you stand on Pinterest and how well
you’re doing, by calculating your Pinterest “score.” Another useful
feature is that you can see the daily trending members and trending
pins. This is great for boosting your engagement: repins, comments and
increase in followers to your boards.
3. Hootsuite 
Ok,
I admit this one is a slight cheat as I use Hootsuite predominantly for
Twitter (it's one of my favorite Twitter tools) but I thought it was
worth a mention here particularly as they have now included Pinterest
tracking to their portfolio.
4. Followers on Pinterest 
Followers
on Pinterest is a smartphone/tablet app that costs £0.69. It's very
similar to another one of my favourite Twitter tools, ManageFlitter.
You can use it to find out who isn’t following you back, track new
followers, follow and unfollow users and discover new people and boards
to follow. One of the most interesting features of this app is that it
allows you to keep track of everyone who has everunfollowed you!
5. Pin Search 
If
you use Google Chrome and Pinterest, then you may find this tool very
useful. It’s a Chrome extension that allows you to Google search using
any picture on Pinterest. This way you can get all the information there
is on a picture as well as similar pictures. A great discovery tool for
Pinterest!
6. Piqora 
Piqora
(formerly known as Pinfluencer) is a great tool for anyone who is
serious about using Pinterest for marketing reasons. You can use it to
start any promotions on Pinterest, to track your results with their
analytics and manage your content (including pin scheduling). Another
great feature is Pinner360, that helps you identify your most
influential pinners, your brand advocates as well as who engages the
most with you. A very useful tool and a must for those using Pinterest
for their business.
7. Pinstamatic 
Pinstamatic
is a great Pinterest tool that helps you make even better boards.
Regular images are just not enough anymore to stand out, and with this
tool you can get that extra edge over your competition. For example, you
can add quotations to your board, which has a much better chance of
attracting users to it as well as fun sticky notes. Another great
feature is that you can share music on your boards and your friends can
play them right from there – a great tool that helps you create more
diverse and more fun boards. You can also use Pinstamatic to add a map
to your Pinterest board, so that whenever someone clicks on it they are
directed to your location on Google Maps.
8. Pinterest Right Click 
Pinterest
Right Click is another browser extension, but this time for Mozilla
Firefox users. Once installed, it adds a “Pin Image” option to your
right-click menu, so whenever you find an image that you would like to
pin, you can do it very quickly by right-clicking.
9. PinBooster 
PinBooster
is a great tool for those who want to advertise on Pinterest. It works
simply by compensating popular pinners to endorse your business on
Pinterest. They can share your photos and videos and promote your
hashtags and events to their followers. It's a useful way to grow your
follower base and even get some leads out of it. And if you are a great
pinner yourself and have lots of followers, you can sign up on
Pinbooster and actually get paid to pin.
10. Snapito 
Snapito
is a tool from the Pinstamatic family that has a very simple, yet
useful feature. It allows you to pin your website easily, by entering
its address on their website and with the click of a button you get a
screenshot of the website that you can then quickly post to your
Pinterest board. Another very similar tool is a Google Chrome extension
called ShotPin, which pretty much does the same thing!
11. Pinpuff 
PinPuff is
a simple tool that allows you to measure your influence on Pinterest.
You can get a Pinfluence mark for your popularity or alternatively, for
any of your pins. It’s useful as you can get a glimpse into what types
of pins are most successful and bring you the most engagement and you’ll
then know what to pin in the future!
12. Shopinterest 
Want
to sell your products via Pinterest? This tool, in its beta version at
the moment, can help you set up a Pinterest store in a matter of
minutes, for free! Pinterest has lots of female users, and some types of
products are extremely successful. It’s a great medium for selling
clothes, jewelry, household items and even furniture! It’s also the
perfect place for art, and if you are a photographer, or sculptor for
example, you can easily market your art on Pinterest and, why not, even
sell it!
13. Reachli 
Reachli
makes it very easy to market your visual content across not just
Pinterest, but also other social networks. Once you start your campaign,
you’ll be able to closely monitor it with the analytics they provide,
so you are on top of what works and what doesn’t and make the
appropriate changes. They also offer a “promote” feature that allows you
to, well, promote your campaign beyond your existing networks of
friends and followers so that you can reach more people. It’s a great
tool for raising awareness and engagement.
14. Wishpond 
Wishpond,
among other features for Facebook, Twitter and others, has a Pinterest
Tab. This tab allows you to showcase all of your boards and pins from
your Pinterest account on your Facebook Page and your website. It works
well on mobile websites as well, and it’s extremely easy to install.
Apart from typing in your login information, there’s nothing else you
have to do – the tool will do it for you. Great for cross-promotions and
for driving more engagement to your Pinterest boards and pins from your
Facebook friends.
15. Curalate 
Curalate
works with both major visual social networks: Instagram and Pinterest.
It helps you stay on top of your performance on any of the two sites by
providing in depth analytics of your images. Apart from your images’
analytics, you can also use the tool to get revealing analysis of your
competitors, so you can see what you are fighting against and learn from
their successes and mistakes.16. Repinly
17. HelloInsights 
HelloInsights
helps you ‘pin intelligently’, as they put it. It gives you very useful
insights and analytics that help you monitor your Pinterest account and
find out what’s working and what isn’t. Another great feature is that
it allows you to see how you stack up against the competition with an
easy to understand comparison chart. And the features don’t end here:
you can also use it to schedule pins and to find out which pins are
driving the most traffic to your website.
18. Pinalytics 
Pinalytics
is a very easy to use tool that won’t require too much of your time but
that can offer some great insights. All you have to do is type any
subject or keyword in their search bar and get a feel for what’s
trending and what’s getting lots of engagement. 19. Pinterest Goodies
Pinterest Goodies is where you can get the ‘basic’ (but very useful!) official Pinterest tools. First and foremost, if you are an avid pinner you need to get the Pin It button. Simply drag the button from the website to your toolbar so whenever you want to pin something on the web you can easily do it in just seconds. Another useful Pinterest “goodie” are their website widgets. You can add a Pin It button that allows people to easily pin things directly from your website, as well as Pinterest follow button that people can click to instantly follow you. Great for boosting engagement and gaining more followers with minimal effort on your part. The last, but not least, tool is the Pinterest mobile app, that you can download for your smartphone and tablet in order to be able to keep up to date on the move.20. Pinterest Analytics
Pinterest offer their own analytics for businesses. You can use these insights to find out what people are pinning from your website, see what pinners like, what gets most repined or most clicked as well as other interesting information. So there you have it - my 20 favorite Pinterest tools! I can’t wait for more tools to pop up so I can try them all and do a more extensive list. But until then, is there anything that you think I missed? Any Pinterest tools that I didn’t include but you think are great? Which tools do you use ? Please let me know in your comments and if you've found this article useful please share.Article courtesy of Social Media Today
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