Hurrah!
LinkedIn have finally got up to speed with in-status tagging, which has been part of Facebook and Google+ for a long time. This feature makes it far easier for people to follow companies mentioned, which undoubtedly will have a positive impact on referral traffic to your company’s website.
Here’s a quick guide we’ve pulled together to show you how to use this new feature to easily add links to companies and people that you’re talking about in any status updates you write.
Sign In
When you sign in you’ll be greeted with this message telling you ‘now you can type a name to mention a member or a company’ - similar to Facebook’s tagging feature, in that it’ll tag automatically without the need for a prefix.
Type and Tag
All you have to do is start typing the name of a company or member and LinkedIn will automatically show you a drop down box with which you can select the profile you’re talking about.
Once selected you’ll see the profile has been linked as it’s highlighted in grey. All you have to do is share this, and all your connections can directly click that link to view the profile you’ve mentioned. It’s that simple.
Tagging In Action
As you can see in my status update, Branching Out Europe has now been hyper-linked to the Branching Out Europe LinkedIn company page. Now everyone who sees this update can instantly click through to that page.
It’s great to see LinkedIn implementing such an effective feature, even if it is perhaps a little behind the rest. Well done, LinkedIn!
Article courtesy of Social Media Today
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