Google+ outranks Twitter as no. 2 social network after Facebook
Trendstream’s Global Web Index for the final quarter of 2012 estimates that Facebook had some 693 million active users, seconded by Google+ with 343 million active users. The firm also tracked YouTube as a social network, which came in at number three in its ranks, followed by Twitter at 288 million active users.
Although Google+ ranks as the world’s second largest social network, many would argue the platform is a ghost town, with not many people contributing. Brett Petersen, Consulting Director of GlobalWebIndex explained: “I think that Google+ is working particularly hard to address this, and Google+ contribution is becoming increasingly important as Google ties search, along with all of their other services, together with Google+ being the glue that binds them all.”
The continued growth of Facebook, Google+ and Twitter also has a secondary side effect, the survey found. Local social networks in various countries are seeing a dip in usage, up to 57 percent in some cases, particularly in China. This is apparently due to a saturation of the market and shift towards more informal social media including blogs and forums, where privacy is easier to maintain from growing government clampdowns.
No comments:
Post a Comment